News / 20 Mar 2013

Little River Casino Resort & Creative I Advertising have awarded a contract to Intermezzo® for the ClubLinq® suite of API services.

The agreement provides for the creation of member portals for the casino’s player’s club members.

The portals are used to drive player engagement, social media integration and reduce marketing expense by providing player-specific offers, via the web, email and SMS-marketing.

Cheryl Tallman, CEO of Creative I Advertising & Promotion elaborates, “The team at Intermezzo made it easy for us to develop a Player Club Members Dashboard for our client’s web site. They were responsive, professional and technically savvy. We plan to work with Intermezzo to expand the capabilities and features we deliver to Player’s Club members. ClubLinq enables us to have enhanced communication with our Player’s Club members with reduced marketing costs. It’s a win-win!”

“The team at Little River and the creative genius at Creative I Advertising have made this project a success. We are proud to win this business and look forward to a long relationship, focused on providing consistent value,” said Jeff Baldi, President & CEO of Intermezzo, Inc.

About Intermezzo Inc.

Incorporated in Nevada, Intermezzo, Inc. designs and builds clever apps and custom software solutions for the casino industry using the latest technology and security standards.  Our solutions enable casinos to effectively engage their patrons through enterprise integration of Casino Accounting, POS, PMS, CRM and Casino Management Systems with Microsoft .Net Loyalty Portals, Native Mobile Apps and targeted, programmable SMS/Push.

The award winning ClubLinq platform provides affordable and adaptable multi-channel solutions that address market challenges, enhances customer’s gaming experience and reduces marketing expenses.

Ongoing support is provided through a team of respected industry leaders equipped with decades of experience in gaming, casino marketing, software architecture and database OEM/CRM loyalty systems development.

Intermezzo offers a full suite of professional services including marketing & operations strategy, implementation, support services, version management and project management.  For more information, contact Dave Halabuk, Vice President & CMO, or 775-544-8949.

About Creative I Advertising & Promotion

Creative I is a Michigan-based full service creative resource for casinos and resorts. The “i“ stands for Image, Imagination and Impressions. We deliver entertaining advertising and marketing programs that enhance and grow businesses.   For more information, please visit